Australia’s preferred social media sites 2019. The number of Australians incorporate social media in 2019?

Aussies carry on being hooked on social media in expanding data, according to research by the current studies and individual studies. With social media entrance drawing near to 90% for the populace, 2019 may be the seasons that social media around australia finally hits readiness.

Get the full story in Civic internet Media‘s yearly breakdown of the most famous social networking sites in Australia as we begin 2019.

The newest yellowish social networking Report introduced in Summer a year ago found that almost 9 in 10 everyone (88per cent) bring a social media marketing visibility in Australia. This figure try up from 79% in 2017 and 69% in 2016, revealing great increases over a fairly short-period.

The common Australian now owns 3.5 internet-enabled gadgets, with a lot of preferring to make use of their unique smart phones to gain access to social media marketing. 60% of people state they normally use the world-wide-web a lot more than five times per day.

Just how do people interact with businesses on social media marketing?

The Yellow document learned that 44percent of customers adhere manufacturer on social networking. This improves to 52per cent for women and 65percent for those elderly 18-29.

Above 50per cent of social networking customers state they value brand communications on social media sites and so are almost certainly going to trust a business if this provides appealing and appropriate information frequently.

Savings (62percent) and giveaways (51percent) are the most widely used explanations people heed brands.

Top internet sites around australia 2019

Stats published by for December 2018. Source: Vivid Personal – Social Networking Department. Numbers right as of 31/12/18.


15,000,000 special productive monthly customers

Facebook’s dominance and appeal need remained secure since this time last year, regardless of the organisation’s high-profile information scandals in early 2018 that watched consumers around the world are advised to ‘Delete Facebook’. Around 60percent of this Australian inhabitants possess a Facebook membership and around 1 in 2 people search it every day.

In accordance with Yellow, 91per cent of Aussies just who need social media marketing take Twitter, including most females than guys (95% vs 88%). An average consumer spends practically 10 days each week on program and most 25 % (28percent) watch alive streaming video on Facebook reside.

Most Australian organizations use and promote on Twitter than any various other social program – around 9 in 10 SMBs and large people. This links these with Australia’s greatest internet based market.


15,000,000 unique month-to-month website visitors

More than half regarding the people (53per cent) watches films on YouTube.

For example slightly most boys than women (56percent vs 50%) and 65% of people under 30. 46percent of men and women share films or photo on social media.

Videos is one of the most engaging kinds of contents for customers, but most businesses are nonetheless reluctant to generate video content material as a result of time and effort involved with rendering it see expert.


9,000,000 energetic month-to-month people

Instagram continues to be Australia’s favourite image-sharing site, keeping a well balanced individual base over the last 12 months after having doubled its customers the previous seasons. The site is more well-liked by girls than males (44percent vs 34per cent).

Instagram users are more inclined to stick to brand names than customers of some other social media sites at 44% (versus 39percent of Facebook people). Formerly much more popular with SMBs, the sheer number of big enterprises advertising on Instagram keeps over doubled previously season from 20percent to 46percent based on the Yellow survey of Australian people.


7,000,000 effective users

Steadily rising through the positions – getting two million consumers every year for the past 2 yrs – WhatsApp are Australia’s second hottest social networking chatting service after parent organization Facebook’s very own Messenger.


6,400,000 effective monthly people

Snapchat was again the fastest growing social networking app around australia, climbing two places from last year’s matter.

Plus its higher monthly user base, above 4.5 million Australians incorporate Snapchat everyday – about 36 days weekly normally.

Snapchat is much more well-liked by young class use a weblink, with very nearly one half (49%) of 18-29 seasons olds on social networking utilising the program. It’s additionally employed by most men than women (28per cent vs 17per cent).

5,800,000 month-to-month users

Australia’s favorite CMS program have a modest earn of 100,000 customers in the last season. Its complimentary business structure, ease of use and considerable customisation renders WordPress blogs the go-to selection for a lot of webmasters and SMBs creating web pages and sites.


4,700,000 active monthly users

Twitter is actually gaining interest in Australia, rising from 9th room and 3,000,000 consumers this time around last year. Unlike the majority of social networking sites, Twitter try most favored by people in her 30s. it is furthermore a whole lot more popular with people than people (26% vs 13%). Aussie Twitter people look at the site 23 era per week an average of.

Twitter’s increase and simplicity succeed favored by large enterprises, that 60per cent promote in the system. Smaller businesses tend to be much less enthusiastic but with utilize falling to simply 14%.


4,500,000 active monthly customers

Shedding along the ranks, but still gaining users, the “Facebook for gurus” was notably popular with boys than ladies (28% vs 17per cent). LinkedIn research that roughly 8 million Australians posses enrolled in LinkedIn profile, meaning that merely over half log in to their accounts on a regular basis.

Normally, LinkedIn was widely used by enterprises. It’s the 2nd most well known social media marketing website after Twitter for large companies (used by 73% that use social networking) and moderate organizations (48%). It’s considerably popular with smaller businesses though, that are more likely to incorporate Instagram.


3,700,000 month-to-month customers

The actual only real site on this record to get rid of in place of acquire people during the last year (though only by close 100,000), Tumblr’s slow decrease goes on. However, the microblogging web site holds a loyal individual base.


3,000,000 consumers

Simply securing to 10th put, Australia’s hottest dating application has around 3 million users.

It has remained stable during the last season, after growing in 2017 whenever premiums compensated providers were introduced.

Hot on Tinder’s heels in 11th destination try WeChat with around 2,900,000 productive month-to-month users. Massively well-liked by Australia’s Chinese area, WeChat also Chinese social media sites such as for instance RenRen and Weibo are required to increasingly dare old-fashioned social media sites within the coming years.

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